Tag Archives: Teachers and Centers

The Power of the Blog

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Blogging brings personality, depth and character into a brand. In my opinion, blogging is a fantastic way to communicate and one that all brands could benefit from. To see a beautifully detailed chart about blogging history and statistics, take a look at this article called The Blogconomy. Blogging is a great way to enhance a brand’s online presence. In the yoga industry, a company that I think really benefits from having a blog is Yoga Outreach. YO is a non profit organization that collaborates with yoga teachers and community services to bring classes to at risk youth and adults.

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Yoga Outreach specifically benefits from having a blog because it is a chance for the organization to tell it’s story. There are many non profit organizations out there asking for donations, so what makes you want to donate to one over the other? The answer lies in how well you know the people, when staff members or volunteers blog it gives the outside world a glimpse into the people who make the company tick and that is true for any non profit or business. Hence, there are three significant reasons why companies of all shapes and sizes in the yoga industry should have blogs:

1. Community

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The word yoga in Sanskrit (ancient yogi language) actually means “union.” Yoga is all about community and now with so much of our lives being on the web, the yoga industry is making that transition as well. Creating a community around a blog means readers can engage and interact through commenting, which can also lead to your articles being sent out to a larger network of people as your fans share your blog.

2. Low Cost

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Who doesn’t love to keep things low cost? The only part that is not free is the time spent on the blog. Nevertheless, yoga is all about karma and a great way to start is to ask people to write for your blog for free. Many people, myself included do not blog for money but because we truly love yoga and want to share our knowledge. Yoga Outreach and other non profits can greatly benefit from low cost marketing activities.

3.  Search Engine Optimization

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For SEO it doesn’t matter if you are a yoga studio, a law firm or a retail store because everyone wants to be seen on the web. The best way to gain attention is to optimize your content so that the little search engine monkeys will scope you out and plop you onto the 1st page of Google. Blogging happens to be excellent for SEO because the little monkey’s love new content. If you already have a blog then update it frequently, if you don’t have a blog try Googling your organization and see where you rank. I’m not saying all company’s with a blog are on the first page of Google but it’s definitely a step in the right direction.

What do you think about blogging in the yoga industry? What are some other awesome benefits to having a blog for your organization? Let me know with your comments below!

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Be Awesome and Blog

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        yoga-in-the-city-2 When I was younger I always enjoyed keeping a journal or diary, somewhere to write all the stuff down that was floating around in my head. As I got older and especially in the past couple years, I realized that I had many things I wanted to  share with people. I had contemplated starting my own blog for sometime, but put it off for the usual, lazy reasons! However, thanks to my social media class I got a chance to start my own blog, which I will definitely be continuing on with even though the class is coming to an end.

In my class, a great deal of the emphasis was on corporate blogging and while there are many excellent reasons for corporations to  blog (SEO, brand personality, credibility etc..)  I’m going to tell you my three reasons for writing a personal blog.

1. As a yoga teacher, I like to include philosophy in my classes, life lessons, that sort of thing and when you are in a yoga class it is  easy to be calm, forgiving and compassionate with yourself and with others. Now, what happens when you finish yoga and you go out  into the world? You are confronted with all sorts of life situations where it can become easy to loose your temper or fall back into old  habits. For instance, if you come across my blog articles in your inbox or on the web in a stressful moment then maybe, just maybe you can be  taken back to the calm positive state of mind you had in your yoga class and gain some perspective on the situation. I want my blog  to be a place where yogi’s can reconnect and transition yoga teachings into their everyday lives.

2.  If you are an introverted individual such as myself, blogging and social media in general, are great ways to put yourself out there. Blogging gives you the time to think about what you really want to say and how you want to say it and it doesn’t matter how loud your voice is or how many people you are talking to because it’s all written down. I’m not saying that you need to have two different personalities for offline and online but sometimes it is easier to say what you want to say in writing.

3. When I first started teaching yoga, I thought having a website would be the best way to go. However, I’m happy with my blog and I can post everything on my blog that I would put on my website. I can also link my blog to other social media platforms and for now that is perfect for what I need it for. Blogging is also great because I can submit my blog to other sites such as Digg and Reddit to gain more readers.

Is blogging important? yes definitely! These are some of my reasons for blogging, what are your reasons? do you blog for money? or for fun? for yourself or for a company? I would love to hear about it in your comments below.


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