Blogging brings personality, depth and character into a brand. In my opinion, blogging is a fantastic way to communicate and one that all brands could benefit from. To see a beautifully detailed chart about blogging history and statistics, take a look at this article called The Blogconomy. Blogging is a great way to enhance a brand’s online presence. In the yoga industry, a company that I think really benefits from having a blog is Yoga Outreach. YO is a non profit organization that collaborates with yoga teachers and community services to bring classes to at risk youth and adults.
Yoga Outreach specifically benefits from having a blog because it is a chance for the organization to tell it’s story. There are many non profit organizations out there asking for donations, so what makes you want to donate to one over the other? The answer lies in how well you know the people, when staff members or volunteers blog it gives the outside world a glimpse into the people who make the company tick and that is true for any non profit or business. Hence, there are three significant reasons why companies of all shapes and sizes in the yoga industry should have blogs:
The word yoga in Sanskrit (ancient yogi language) actually means “union.” Yoga is all about community and now with so much of our lives being on the web, the yoga industry is making that transition as well. Creating a community around a blog means readers can engage and interact through commenting, which can also lead to your articles being sent out to a larger network of people as your fans share your blog.
2. Low Cost
Who doesn’t love to keep things low cost? The only part that is not free is the time spent on the blog. Nevertheless, yoga is all about karma and a great way to start is to ask people to write for your blog for free. Many people, myself included do not blog for money but because we truly love yoga and want to share our knowledge. Yoga Outreach and other non profits can greatly benefit from low cost marketing activities.
3. Search Engine Optimization
For SEO it doesn’t matter if you are a yoga studio, a law firm or a retail store because everyone wants to be seen on the web. The best way to gain attention is to optimize your content so that the little search engine monkeys will scope you out and plop you onto the 1st page of Google. Blogging happens to be excellent for SEO because the little monkey’s love new content. If you already have a blog then update it frequently, if you don’t have a blog try Googling your organization and see where you rank. I’m not saying all company’s with a blog are on the first page of Google but it’s definitely a step in the right direction.
What do you think about blogging in the yoga industry? What are some other awesome benefits to having a blog for your organization? Let me know with your comments below!