Tag Archives: Lululemon Athletica

Lululemon and Social Media Tracking Tools

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Lululemon Athletica, is a yoga apparel company founded in 1998 by Chip Wilson. Due to the fact that Lululemon has been getting quite a bit of media attention lately, this is the company I have chosen for my Tracking Blog. I decided to use three tracking tools to see what is going on in the world of Lulu: Google Alert, Klout and Addict-o-matic. Now for my review on each of the tools…

Google Alert is exceptionally useful, no sign up required. All you do is put in the name of the company or keyword that you are seeking information on and Google presents it to you in three categories: news, blog and web. From there you scroll around until you find the info you’re looking for. If you want daily updates on the company you can enter your email. Google Alert was useful for finding information on Lululemon, particularly because Lululemon has been receiving some negative media attention lately. This is due to the fact that the founder, Chip Wilson, recently stated that the brand’s yoga pants don’t work for “some women’s bodies.” (for comments on this see below)
Google-Alert-Logo-for-WIP

Klout is pretty cool, this website tracks all your social media interactions and then gives you a rating from 1-100 on how influential you are in the social world. Obama and Justin Bieber take the popularity cake on this one! As for Lululemon, the company has a Klout rating of 80. However, Facebook does not seem to be included in this rating and Lululemon has a very active Facebook page, which leads me to believe that 80 is not entirely accurate. As I don’t have access to Lululemon’s information I can’t change this but if you are using Klout to measure your personal popularity you can then include all your social platforms to find your rating.
klout-logo-light-145x30
Addict-o-matic is unique in that it shows news, pictures and video’s by dividing up the information from where it came from. There is a youtube box, wordpress box, a flickr box and more. Also easy to use, Addict-o-matic doesn’t require you to sign in, just type in the keywords and the information will appear for you. If you want to customize what you see go to available sources. While I didn’t find any information on Addict-o-matic that I couldn’t have found elsewhere, I liked the set up and how the information was displayed.
addicto

Below I have posted 10 conversations centered around Lululemon and the latest debacle. Each of the above tracking tools helped me in finding information. There are some very strong opinions around the comment of “some women’s bodies” not working with Lululemon pants. One side of the argument states that this is discriminating against plus size women and gives a bad message to young girls. The other side of the argument is that this comment was taken out of context and blown out of proportion.

Here is the sentiment grade to each comment (I used a -1 0 +1 rating):

Comment Number                      Sentiment Rating
                  #1                                                     -1
                  #2                                                   +1
                  #3                                                    -1
                 #4                                                     -1
                 #5                                                     -1
                 #6                                                      -1
                 #7                                                      0
                 #8                                                     +1
                 #9                                                      -1
                #10                                                  +1

As you can see from the ratings, Lululemon has gotten some negative attention with 6/10 ratings being negative, 1/10 is neutral and 3/10 positive ratings. Below are the conversations that I used, most are from Twitter and Facebook.

#1 – FACEBOOK

Please remove the words on the door of your store in Birmingham, Michigan “Size Does Matter” I don’t care what you mean by this…it is perceived by our young girls as a reference to their weight and size. Smart young girls wouldn’t wear your stuff anyway…who wants to look like a suburban housewife? I am a yoga teacher and could never wear your clothes no matter how cute they are…you create separation and suffering, the opposite of yoga. There is no look for yoga. We are meant to look inward and see truth with compassion. Bare feet, simple mat, simple room, eyes closed
 You are right size does matter that is why certain people should not wear it!!!
 No the media creates the mindset of being thin to young ladies.  NOT the words above the door of one company.
I responded to your post below, however wanted to make sure you knew we had reached out to the store and they have removed the window sign. Your feedback is important, thank you for sharing it
 Thank you very much!
  • ——————————————————————————————————————————————————————-
    #2 – TWITTER

    thanks to @lululemon southport for allowing me to use their window space to pop the big question. #fullonlife pic.twitter.com/h35C2YCoU3

    RT @ktorres: “thanks to @lululemon southport for allowing me to use their window space to pop the big question. pic.twitter.com/ACifSLLmc1

    1. Romantical! RT @ktorres: “thanks to @lululemon for allowing me to use their window space to pop the big question. pic.twitter.com/JbtxW4UMzo
    2.  awesome!
    3.  Well now, isn’t that the MOST romantic way to propose…

      ———————————————————————————————————————————————————-

      #3 – FACEBOOK

      Hey Lululemon- until your company backs off of the thigh gap? I will no longer patronize your store with my four daughters. We will buy our Pilates and Yoga wear elsewhere. Fitness is admirable. Your thigh-gap stance is not. Shame on you
      Agreed, even when I was 5’10 and 110lbs a small portion of the top of my thighs rubbed together and my legs were very muscular as I was  a gymnast then. Isn’t it more common to have a gap if your bowlegged? I’m done with LULU as well, just a bad message sent out.
    4.  That’s the point I think some people have that as part of their physical makeup, yes I was super thin, did not starve myself but I was a model and had to be 10lbs under weight back then. Not that thin now unfortunately but am healthy and thighs still touch. Lol.
      • ——————————————————————————————————————————————————–
        #4 – TWITTER

        We hear you
        A message from Chip Wilson.
        Let’s stay in the conversation, check out this apology video: Chip Wilson apology

        Perhaps you could set up a Chip Wilson interview & a clothing review with  an active, plus size, North Van mum & blogger

        what does this video MEAN? He’s sorry that his employees had to deal with him? “Stay in the conversation?” What? I don’t get it.

        As our guest you play a critical role in our future and we want you to be able to share your thoughts to help shape us

        no thank you. Chip and Mike Jeffries should go live in their little misogynist Canadian universe. I’m out

         saw apology. I tots understand sorry 2 employees but how about sorry to women of all shapes and sizes that buy ur products

        This video is for you, our guest and for all other members of our lululemon family.

      ————————————————————————————————————————————————————–

      #5 – HUFFPOST CANADA – article on Lululemon’s “Second Chance Pants”

    5.   Never been to their store, and never going. My personal self esteem is not tied to what brand I wear, coffee I drink, or place I hang out. What’s cool, is being comfortable with yourself first, not in the eyes of someone else.
    6.   Yes, yes, and yes. Thank you for the voice of reason.
        We should always do more to own our image, and not let others define it for us.
        Or eschew having a deliberate image at all.
      —————————————————————————————————————————————————————
      #6 – FACEBOOK
       Does anyone else feel the newer fabric shows EVERY flaw… Or are they now made for flawless people
      In our Full-On Luon we recommend people try a variety of sizes to ensure the right fit as the weave is tighter with this material.
       Founder Chip Wilson says, “Quite frankly, some women’s bodies just actually don’t work” in Lululemon pants, “It’s about the rubbing through the thighs,” and “how much pressure is there.”
      • ——————————————————————————————————————————————————–
        #7 – FACEBOOK
         I believe if I heard what was said in the interview, he only said that those who have thighs that touch aren’t meant to wear such a fabric as the ones made recently (I could be wrong though). He did not state AT ALL that your thighs are too fat. What he was trying to say was that when there is pressure on that type of fabric it won’t have the same effect as those who don’t have larger thighs. I’m getting sick and tired of coming on here to hear people such as yourself bitch about your F***** thighs. If you feel you are too fat that’s your problem not Chip’s. It’s not his responsibility to cater to every market -what company does these days? If there is no money to be made in certain markets, there is no money to be made (simple microeconomics). He apologized for what was said – which I feel he shouldn’t have but maybe I’m the minority in this situation – now let it be and move on. If you want to boycott Lulu be stupid and do it somewhere else.
         Ugh!!! LOVE THIS
        • ———————————————————————————————————————————————-
          #8 – FACEBOOK
          lululemon athletica     ‏@lululemon                4 Nov

          Big love to our elite ambassador, @TravisGerrits, for flipping Monday on its head. pic.twitter.com/ELdmGQinyo

           Love this shot!
           that must be on location in Canada Lake Louise? Whistler? Sunshine? Send Monday love and snow to Texas PLS
           great shot! @lululemon you should do more ski/snowboard friendly gear/capsules
          ——————————————————————————————————————————————-
          #9 – FACEBOOK
          • Are your products still made with child labour?  The answer to that is more important to me that what it’s made out of.
            As part of our Vendor Code of Ethics, we stand by not using child labour to produce our products. This code is put in place to first and foremost   to protect the people manufacturing our product. You can check out more information on this policy here http://bit.ly/1a8O8jj
            • ~Morgan

              sustainability.lululemon.com

              At the moment, we aren’t able to ship to your address if it isn’t in a country listed above. Check back soon or feel free to browse.
               Chip Wilson openly advocates child labour and he has a seat of your board of directors.  Has he changed his position?
            •  So the head of this company says it’s women’s fault that breast cancer is so pervasive?  Really?  Because they’re in the work world which is stressful and take birth control?  Hmmmmmm.  Sounds like a misogynistic to me!
            •  ….and the outright nasty comments about women with thighs that rub together stating that their legs…”that don’t work properly”????  I mean, get out of the business of judging women and saying we’re not good enough for your clothing if we have curves on our bodies.  Many curvaceous women are successful yoga practitioners.
            •  You won’t shame me into hating my body because I will never have thigh-gap. Lot’s of better brands out there that fit properly
            • —————————————————————————————————————————————
              #10 – FACEBOOK
            •  my goodness, this whole interview with Chip has totally become blown out of proportion. buy the size that fits correctly, wash the product correctly, and for goodness sakes-wear the product for what it is intended! I love the new full-on luon. I am happy the company modified the product. They fit so much better. I’m in love with wunder unders! 
            •  I currently own a pair of Lulu Grove pants that I’ve had for 8 YEARS. (Along with other clothing)  Wash and get the correct size and you will have no problem! I’ve been wearing Lulu pre-pregnancy, during my pregnancy and now 9months post-pregnancy and no problems getting back into the same size. EveryBODY is different so you may be a 8 in shorts but a 10 in pants. The new skinny Groove are amazing. I’m 5’11 and 180lbs, no prblems with sizing ever!  Don’t like the clothing, then don’t wear/purchase! I don’t like high socks, therefore I only buy ankle socks. Not rocket-science people! They are take returns!!!!!! My pants were re-called in Feb, I returned them last week (Nov) and away I went with a new pair. Thank you!
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