Blogging brings personality, depth and character into a brand. In my opinion, blogging is a fantastic way to communicate and one that all brands could benefit from. To see a beautifully detailed chart about blogging history and statistics, take a look at this article called The Blogconomy. Blogging is a great way to enhance a brand’s online presence. In the yoga industry, a company that I think really benefits from having a blog is Yoga Outreach. YO is a non profit organization that collaborates with yoga teachers and community services to bring classes to at risk youth and adults.
Yoga Outreach specifically benefits from having a blog because it is a chance for the organization to tell it’s story. There are many non profit organizations out there asking for donations, so what makes you want to donate to one over the other? The answer lies in how well you know the people, when staff members or volunteers blog it gives the outside world a glimpse into the people who make the company tick and that is true for any non profit or business. Hence, there are three significant reasons why companies of all shapes and sizes in the yoga industry should have blogs:
The word yoga in Sanskrit (ancient yogi language) actually means “union.” Yoga is all about community and now with so much of our lives being on the web, the yoga industry is making that transition as well. Creating a community around a blog means readers can engage and interact through commenting, which can also lead to your articles being sent out to a larger network of people as your fans share your blog.
2. Low Cost
Who doesn’t love to keep things low cost? The only part that is not free is the time spent on the blog. Nevertheless, yoga is all about karma and a great way to start is to ask people to write for your blog for free. Many people, myself included do not blog for money but because we truly love yoga and want to share our knowledge. Yoga Outreach and other non profits can greatly benefit from low cost marketing activities.
3. Search Engine Optimization
For SEO it doesn’t matter if you are a yoga studio, a law firm or a retail store because everyone wants to be seen on the web. The best way to gain attention is to optimize your content so that the little search engine monkeys will scope you out and plop you onto the 1st page of Google. Blogging happens to be excellent for SEO because the little monkey’s love new content. If you already have a blog then update it frequently, if you don’t have a blog try Googling your organization and see where you rank. I’m not saying all company’s with a blog are on the first page of Google but it’s definitely a step in the right direction.
What do you think about blogging in the yoga industry? What are some other awesome benefits to having a blog for your organization? Let me know with your comments below!
Lululemon Athletica, is a yoga apparel company founded in 1998 by Chip Wilson. Due to the fact that Lululemon has been getting quite a bit of media attention lately, this is the company I have chosen for my Tracking Blog. I decided to use three tracking tools to see what is going on in the world of Lulu: Google Alert, Klout and Addict-o-matic. Now for my review on each of the tools…
Google Alert is exceptionally useful, no sign up required. All you do is put in the name of the company or keyword that you are seeking information on and Google presents it to you in three categories: news, blog and web. From there you scroll around until you find the info you’re looking for. If you want daily updates on the company you can enter your email. Google Alert was useful for finding information on Lululemon, particularly because Lululemon has been receiving some negative media attention lately. This is due to the fact that the founder, Chip Wilson, recently stated that the brand’s yoga pants don’t work for “some women’s bodies.” (for comments on this see below)
Klout is pretty cool, this website tracks all your social media interactions and then gives you a rating from 1-100 on how influential you are in the social world. Obama and Justin Bieber take the popularity cake on this one! As for Lululemon, the company has a Klout rating of 80. However, Facebook does not seem to be included in this rating and Lululemon has a very active Facebook page, which leads me to believe that 80 is not entirely accurate. As I don’t have access to Lululemon’s information I can’t change this but if you are using Klout to measure your personal popularity you can then include all your social platforms to find your rating.
Addict-o-matic is unique in that it shows news, pictures and video’s by dividing up the information from where it came from. There is a youtube box, wordpress box, a flickr box and more. Also easy to use, Addict-o-matic doesn’t require you to sign in, just type in the keywords and the information will appear for you. If you want to customize what you see go to available sources. While I didn’t find any information on Addict-o-matic that I couldn’t have found elsewhere, I liked the set up and how the information was displayed.
Below I have posted 10 conversations centered around Lululemon and the latest debacle. Each of the above tracking tools helped me in finding information. There are some very strong opinions around the comment of “some women’s bodies” not working with Lululemon pants. One side of the argument states that this is discriminating against plus size women and gives a bad message to young girls. The other side of the argument is that this comment was taken out of context and blown out of proportion.
Here is the sentiment grade to each comment (I used a -1 0 +1 rating):
Comment Number Sentiment Rating
As you can see from the ratings, Lululemon has gotten some negative attention with 6/10 ratings being negative, 1/10 is neutral and 3/10 positive ratings. Below are the conversations that I used, most are from Twitter and Facebook.
#1 – FACEBOOK
Please remove the words on the door of your store in Birmingham, Michigan “Size Does Matter” I don’t care what you mean by this…it is perceived by our young girls as a reference to their weight and size. Smart young girls wouldn’t wear your stuff anyway…who wants to look like a suburban housewife? I am a yoga teacher and could never wear your clothes no matter how cute they are…you create separation and suffering, the opposite of yoga. There is no look for yoga. We are meant to look inward and see truth with compassion. Bare feet, simple mat, simple room, eyes closed
You are right size does matter that is why certain people should not wear it!!!
No the media creates the mindset of being thin to young ladies. NOT the words above the door of one company.
I responded to your post below, however wanted to make sure you knew we had reached out to the store and they have removed the window sign. Your feedback is important, thank you for sharing it
Thank you very much!