Lululemon Athletica, is a yoga apparel company founded in 1998 by Chip Wilson. Due to the fact that Lululemon has been getting quite a bit of media attention lately, this is the company I have chosen for my Tracking Blog. I decided to use three tracking tools to see what is going on in the world of Lulu: Google Alert, Klout and Addict-o-matic. Now for my review on each of the tools…
Below I have posted 10 conversations centered around Lululemon and the latest debacle. Each of the above tracking tools helped me in finding information. There are some very strong opinions around the comment of “some women’s bodies” not working with Lululemon pants. One side of the argument states that this is discriminating against plus size women and gives a bad message to young girls. The other side of the argument is that this comment was taken out of context and blown out of proportion.
Here is the sentiment grade to each comment (I used a -1 0 +1 rating):
As you can see from the ratings, Lululemon has gotten some negative attention with 6/10 ratings being negative, 1/10 is neutral and 3/10 positive ratings. Below are the conversations that I used, most are from Twitter and Facebook.
#1 – FACEBOOK
Please remove the words on the door of your store in Birmingham, Michigan “Size Does Matter” I don’t care what you mean by this…it is perceived by our young girls as a reference to their weight and size. Smart young girls wouldn’t wear your stuff anyway…who wants to look like a suburban housewife? I am a yoga teacher and could never wear your clothes no matter how cute they are…you create separation and suffering, the opposite of yoga. There is no look for yoga. We are meant to look inward and see truth with compassion. Bare feet, simple mat, simple room, eyes closed
You are right size does matter that is why certain people should not wear it!!!
No the media creates the mindset of being thin to young ladies. NOT the words above the door of one company.
I responded to your post below, however wanted to make sure you knew we had reached out to the store and they have removed the window sign. Your feedback is important, thank you for sharing it
Thank you very much!
——————————————————————————————————————————————————————-#2 – TWITTER
- Romantical! RT
@ktorres: “thanks to @lululemon for allowing me to use their window space to pop the big question. pic.twitter.com/JbtxW4UMzo“
Well now, isn’t that the MOST romantic way to propose…
#3 – FACEBOOK
Hey Lululemon- until your company backs off of the thigh gap? I will no longer patronize your store with my four daughters. We will buy our Pilates and Yoga wear elsewhere. Fitness is admirable. Your thigh-gap stance is not. Shame on you
Agreed, even when I was 5’10 and 110lbs a small portion of the top of my thighs rubbed together and my legs were very muscular as I was a gymnast then. Isn’t it more common to have a gap if your bowlegged? I’m done with LULU as well, just a bad message sent out.
That’s the point I think some people have that as part of their physical makeup, yes I was super thin, did not starve myself but I was a model and had to be 10lbs under weight back then. Not that thin now unfortunately but am healthy and thighs still touch. Lol.
——————————————————————————————————————————————————–#4 – TWITTER
We hear you
A message from Chip Wilson.
Let’s stay in the conversation, check out this apology video: Chip Wilson apology
Perhaps you could set up a Chip Wilson interview & a clothing review with an active, plus size, North Van mum & blogger
what does this video MEAN? He’s sorry that his employees had to deal with him? “Stay in the conversation?” What? I don’t get it.
As our guest you play a critical role in our future and we want you to be able to share your thoughts to help shape us
no thank you. Chip and Mike Jeffries should go live in their little misogynist Canadian universe. I’m out
saw apology. I tots understand sorry 2 employees but how about sorry to women of all shapes and sizes that buy ur products
This video is for you, our guest and for all other members of our lululemon family.
#5 – HUFFPOST CANADA – article on Lululemon’s “Second Chance Pants”
- Never been to their store, and never going. My personal self esteem is not tied to what brand I wear, coffee I drink, or place I hang out. What’s cool, is being comfortable with yourself first, not in the eyes of someone else.
- Romantical! RT