Monthly Archives: September 2013

The Spectrum of Transparency

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Today, as in all aspects of life, but especially in social media transparency is incredibly important, but also an emerging issue in this largely unpoliced social media domain. I think it’s safe to say that the days of having an online persona and a real life persona are long gone. We are now into an era where online and offline personalities are blending into one and transparency is vital every step of the way, particularly in the realm of Facebook, LinkedIn,Twitter etc… Whether you are a corporate brand, a small business or a self- promoter being transparent is imperative to building trusting and lasting relationships. Organizations that use social media are marketing, yes, but the point of social media is to create strong relationships that could eventually turn into customer loyalty.

Here is an example to put this into perspective. Imagine that your significant other promises to take the dog for a walk, you come home that evening and hear “yeah we had a great walk” but then later you find out that the dog never left the house (most likely because the poor dog is peeing on the carpet!). How would you feel? Betrayed? Lied to? The same goes for social media. If you make a mistake admit it, maybe a few people will feel let down but in the long run your fans will respect you for your openness and honesty.

Another way to test the level of transparency is to imagine that the person you are replying to or posting about is sitting right beside you. Are you typing the same words you would say if you were looking that person in the eye?
Now that we have established the significance of transparency, let’s take a look at what happens at the other end of the spectrum. In this blog by Jason Falls, he talks about how transparent social media practices can be used for good as well as evil.
http://www.socialmediaexplorer.com/social-media-marketing/what-happens-when-transparency-goes-wrong/

Falls’ article goes into what happens when very private information or political opinions are spread on the web, potentially leading to physical harm and even death threats, which leads us to a few thought provoking questions:

What are the limits of transparency? Should manipulation of public information be permitted? Should it be monitored or limited by the government? Do we really want to police the social media sites and how much do we, or even can we, control the ever exponentially expanding domain of social media?

Like everything in life the best thing to do is to find the middle road; a balance that allows corporations, businesses and, of course, yoga teachers to be able to show their personalities and brands online without going overboard. Since social media is still very much a new form of marketing, it’s up to us to decide how transparent we want to be. There really are no concrete rules currently, other than your personal integrity.

Going back to the example of imagining a person sitting next to you while you write your post, would you feel confident in saying what you’re typing? If yes, then you are on the right track towards transparency and if not, examine your motives and remember that once posted or tweeted or pinned, your words and images are scattered into general cyberspace and cannot be retrieved or taken back. See if you can find an alignment with your online persona that matches the real you.

By Danielle Walkow

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Welcome Yogis!

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Hatha, Flow, Power, Yin, Hot are just a few different types of yoga out there waiting for you in! In the last few years yoga has taken over the spotlight, which had created a fabulous buffet of different classes for you to pick and choose from. The real question is how do you choose which class to go to? Therefore, I decided to write my first blog about the various styles of yoga offered to give everyone (whether you go to yoga or not!) a basic idea of the different classes available and to help yogis choose the class that best suits them.

I’m going to give you a quick break down of a few (there are many more out there!) different kinds of yoga that will help you to choose which classes to attend on different days. Things to consider before going to class are: how is my body feeling today? Tired? Energetic? Do I want to challenge myself? Or do I want to take it easy and de-stress? The good news is yoga has it all covered no matter what kind of day your having!

Hatha – This is a gentle class that is perfect for beginners. I tend to practice Hatha in the morning to wake myself up for the day, it can also be great at the end of your day to relax.

Flow – Also know as Vinyasa is a great class if you just want to move! There is more upper body strength required here and the poses can be challenging. I find Flow classes a great way to get out of my head, which allows me to be in the moment. If you want to learn how to vinyasa from a pro check or if you just want to see what the fuss is all about then check out this video done by my teacher!
http://youtu.be/dBiPocp8q9Q

Power – Handstands? Arm balances or Headstands anyone? Power classes are where you go be challenged, strengthened and to get sweaty! Depending on the studio some places have Power classes in heated rooms other places are normal temperature. Go to Power on days when you feel strong, energetic and ready to focus on yoga’s more advanced postures.

Yin – To balance out all the heat and fire you’ve been creating in your body, take some time to try a Yin class. Yin is usually held at night and is the ultimate in relaxation. You will use lots of props and the poses are gentle stretches that can be held up to 5 minutes.

Hot – Hot yoga is sweaty and fabulous for beginners to advanced. The poses are static which means you get into the posture and then you hold it for a certain amount of time. Sweating buckets is a fantastic detox, you will leave the class feeling clean from the inside out. I would save hot for days when your feeling good but aren’t necessarily up for the rigorous upper body work out of a Power class. Hot focuses more on leg strength, back strength and flexibility.

Now that you have the basics, the world of yoga is your oyster! I hope this article helps you to plan your classes while taking how your body feels into consideration. Check back for more articles on how to connect yoga and the teachings of yoga to your everyday life as well as some youtube videos on Handstands, Headstands and more!

By Danielle

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